About us
The purpose of this website is to show all South African consumers the impact that the multi-million Rand Halaal Certification industry has on the economy and their own pocket.
This website is not anti-Islamic as we also encourage Muslims to take a second and think about some of the implications the Halaal industry has on their pocket and how this affects other communities in our developing Rainbow nation.
The Muslim community in South Africa adds up to approximately 3% of the population, with the highest density being in Cape Town which has been dubbed the Halaal Capital of South Africa. Yet today 90% of our average products and brands carry one of four different Halaal Certified logos as there are 4 different Halaal Certification boards in South Africa. This has lead to a competitive market place in which these entities are thriving and consumers are unaware of the impact on their own pocket and economy.
The gross impact of this will not even fully be understood until every consumer becomes aware of this. Even though many consumers don’t mind buying Halaal certified goods and many believe because of the high standards of Halaal certification the products are of higher quality because of certification which might not always be the case as Halaal certification wouldn’t make a difference to production of many goods and services it is simply there to make money that does go to serve a minority group in the country.
With even financial services now being offered as Halaal certified it brings into question the validity and necessity of the certification as this is not part of the origin of what the Quran stipulates.
It has become man-made products under the guise of religion and this is why all consumers should be made aware.
This also leaves the mind questioning the lengths companies go to secure the certifications, especially given the delicate nature of the South African economy where legalities often give way to the right price taking headway above right and wrong. Though it cannot and is not implied that this is the case nor that illegality has taken place, the general consumer can but wonder.
What can however be proven, and in this lies the nature of Halaal certification, is that the funds are being used to grow a minority group in South Africa and the funds are being used to build Muslim communities. This by nature is not a problem, until one realises that 3% of people require 90% of products and consumables to be certified to their religious practices and that 97% of the population also have to pay for it without knowledge or choice in the matter as many major well-known brands just following in the market trend without giving everyone the same rights.
Not everyone agrees with Halaal practices and everyone should be given a clear choice and a well balanced set of options as per their own belief system. The market is favouring a minority at this point in time and we urge consumers to stand up for their own beliefs in order to create a market that serves the greater good for everyone including all religions and ethic ethnic groups.
We live in the Rainbow Nation and our economic market should favour all of the cultural, religious, ethnic and economic groups where no single minority group is singled out in any shape or form.